Gamification has been a raising behavioural science approach for organisations to increase engagement and motivate users or customers to achieve a certain goal during the past few years. It has been defined by Gartner as the use of game mechanics to drive engagement in non-game business scenarios and to drive behaviours in a target audience to achieve business outcomes. […]
Big data is a very valuable asset to the businesses if you are able to unleash the power of data correctly. It plays an increasingly important role for all businesses to increase sales, reduces costs and improve business growth. According to a study from Entrepreneur, the businesses that use big data successfully increased an average of […]