There are various types of business strategies for the organisations to optimise revenue by triggering consumers purchasing decision and providing services or products to customers with alternative payment options. Offering debt in the form of loans is one of the business strategies for the banks to gain interest by compensating the risk of defaults. On […]
Optimise revenue and increase profit are always the main goal for every organisation. One of the most direct ways to gain profit is by improving sales performance. Every organisation will also have their target audiences that they hope to be influenced to drive sales. However, it is not an easy task to influence someone to […]
Scandal, corruption and fraud have long plagued government institutions across Asean, with the infamous 1MDB scandal in Malaysia and other high-profile scandals leaving a bitter taste in the mouths of citizens. These issues caused a range of consequences for the economy, society and governance. Unfortunately, many cases of fraud or scandal are not discovered until […]
The data of organisations is growing fast especially when the consumers’ behaviours are forced to be changed to adapt to the new normal which is to the digital world due to the pandemic outbreak. The industries with high traffic on transactions such as banks, insurance and retails will experience high concurrency and high data throughput. […]
Asian banks were discovered to be highly vulnerable to fraud as most of them have low fraud insight accuracy, with their fraud detection false alarm rate above 80%, serving as a wake-up call to beef up their fraud detection and management measures…
Customer experience has been the top priorities for most of the organisations today because customers will not only care about the quality of products or services but they will also concern about the customer service experience for the entire purchasing process. According to a research from Forbes, 30% of the customers who had a bad experience […]
Behavioural science by itself is not something new which refers to the use of scientific methods to study human behaviours. How about applying behavioural science to leverage big data with advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML)? By the meaning itself, behavioural science makes a lot of sense when applying to applications […]
Gamification has been a raising behavioural science approach for organisations to increase engagement and motivate users or customers to achieve a certain goal during the past few years. It has been defined by Gartner as the use of game mechanics to drive engagement in non-game business scenarios and to drive behaviours in a target audience to achieve business outcomes. […]
Big data is a very valuable asset to the businesses if you are able to unleash the power of data correctly. It plays an increasingly important role for all businesses to increase sales, reduces costs and improve business growth. According to a study from Entrepreneur, the businesses that use big data successfully increased an average of […]