Optimise revenue and increase profit are always the main goal for every organisation. One of the most direct ways to gain profit is by improving sales performance. Every organisation will also have their target audiences that they hope to be influenced to drive sales. However, it is not an easy task to influence someone to […]
The data of organisations is growing fast especially when the consumers’ behaviours are forced to be changed to adapt to the new normal which is to the digital world due to the pandemic outbreak. The industries with high traffic on transactions such as banks, insurance and retails will experience high concurrency and high data throughput. […]
Gamification has been a raising behavioural science approach for organisations to increase engagement and motivate users or customers to achieve a certain goal during the past few years. It has been defined by Gartner as the use of game mechanics to drive engagement in non-game business scenarios and to drive behaviours in a target audience to achieve business outcomes. […]
Since 2018, the use of AI for the organisations have been more than doubled and 40% of financial services companies were applying AI against risk. (Birlasoft, 2019) However, not all of them see significant value on mitigating risk with AI because the advancement of technologies during that time might not be as strong as now and […]
Big data is a very valuable asset to the businesses if you are able to unleash the power of data correctly. It plays an increasingly important role for all businesses to increase sales, reduces costs and improve business growth. According to a study from Entrepreneur, the businesses that use big data successfully increased an average of […]
Based on McKinsey’s 2019 Global Insurance Trends and Forecast analysis, the annual growth rate of global insurance industry has increased more than 4 percent in 2017, which is the same level as its compound annual growth rate from 2010 to 2016. As the number of policyholders are growing rapidly, the amount of data from different sources will […]