No one would dare to say, “Our organisation has fully optimised revenue.” Revenue optimisation is a never-ending pursuit while the most common path? Hiring more sales reps, increasing ad spend, or deploying new tools. But every added headcount adds complexity and cost. What if your revenue team could scale without the extra headcount, it never […]
The data of organisations is growing fast especially when the consumers’ behaviours are forced to be changed to adapt to the new normal which is to the digital world due to the pandemic outbreak. The industries with high traffic on transactions such as banks, insurance and retails will experience high concurrency and high data throughput. […]
Customer experience has been the top priorities for most of the organisations today because customers will not only care about the quality of products or services but they will also concern about the customer service experience for the entire purchasing process. According to a research from Forbes, 30% of the customers who had a bad experience […]
Gamification has been a raising behavioural science approach for organisations to increase engagement and motivate users or customers to achieve a certain goal during the past few years. It has been defined by Gartner as the use of game mechanics to drive engagement in non-game business scenarios and to drive behaviours in a target audience to achieve business outcomes. […]
The outbreak of Coronavirus disease (COVID-19) since December 2019 has been causing the entire world chaos and threatening human lives with the rapid transmission speed. The total number of confirmed cases have reached to more than 415,000 and nearly 18,500 of deaths based on World Health Organisation (WHO). Many countries had imposed lockdown to combat the […]