The seemingly never-ending waves of the pandemic in Malaysia are difficult to predict. To state the obvious, an increasingly large number of confirmed cases and deaths indicate that Covid-19 is now out of control in the country and has impacted the economy in a negative way, bringing great uncertainty to the business environment.
Behavioural science by itself is not something new which refers to the use of scientific methods to study human behaviours. How about applying behavioural science to leverage big data with advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML)? By the meaning itself, behavioural science makes a lot of sense when applying to applications […]
Gamification has been a raising behavioural science approach for organisations to increase engagement and motivate users or customers to achieve a certain goal during the past few years. It has been defined by Gartner as the use of game mechanics to drive engagement in non-game business scenarios and to drive behaviours in a target audience to achieve business outcomes. […]
Predicting the future? Some of us might wish to gain this power but some might judge about that. Many technology companies claim that they are able to predict the future with technologies like Artificial Intelligence and Machine Learning. However, is it really possible to predict the future or is it only some advertising tricks to […]
The outbreak of Coronavirus disease (COVID-19) since December 2019 has been causing the entire world chaos and threatening human lives with the rapid transmission speed. The total number of confirmed cases have reached to more than 415,000 and nearly 18,500 of deaths based on World Health Organisation (WHO). Many countries had imposed lockdown to combat the […]
Big data is a very valuable asset to the businesses if you are able to unleash the power of data correctly. It plays an increasingly important role for all businesses to increase sales, reduces costs and improve business growth. According to a study from Entrepreneur, the businesses that use big data successfully increased an average of […]
Based on McKinsey’s 2019 Global Insurance Trends and Forecast analysis, the annual growth rate of global insurance industry has increased more than 4 percent in 2017, which is the same level as its compound annual growth rate from 2010 to 2016. As the number of policyholders are growing rapidly, the amount of data from different sources will […]
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